Why productize instead of billing hourly?
Hourly billing punishes efficiency and makes buyers nervous about an open meter. Productized services flip both: a defined scope and a fixed or tiered price mean the client buys an outcome, not our time, and we're rewarded for getting good at delivering it. It also makes the work repeatable — the same packaging we sell is the same playbook we document in this handbook.
What are the core packages?
A fixed-fee GEO Audit is the front door for almost everyone — low-commitment, immediately useful, and the thing that scopes whatever follows. From there the ongoing work splits into content engineering, technical implementation, and monitoring, with advisory for teams building the capability in-house. A handful of clear options beats an infinite menu.
Hiding pricing forces prospects to waste time on calls that go nowhere. We publish what we charge because it pre-qualifies leads and signals confidence in the value we deliver.
How do we price?
By value, not hours. The audit is a flat fee. Ongoing content and monitoring are monthly retainers sized to the scope of questions we're moving. One-off technical work is quoted per project. The anchor is what being cited is worth to the client — a citation that wins qualified buyers is worth far more than the hours behind it, and pricing should reflect the outcome rather than the effort.
How do we scope an engagement?
Start with the audit, which fixes a set of target questions and a prioritized backlog. That backlog becomes the scope: specific pages to publish or fix, a defined monitoring set, a clear deliverable per month. Concrete scope is what keeps a retainer honest — both sides can see what was promised and whether it shipped.
What do we publish about pricing?
As much as we honestly can. Hiding prices wastes everyone's time and signals games we don't play. Where exact numbers depend on scope, we publish ranges and explain what moves them, so a prospect can self-qualify before the first call. Transparency here is the same trust posture as the rest of this handbook.
Where productizing has limits
The most technical work — a gnarly rebuild, an unusual stack — genuinely varies, and pretending it fits a fixed box would just mean padding the box. For those we scope per project and say so. Productize the repeatable, quote the bespoke, and be clear which is which.
The short version
Few clear packages, an audit as the front door, value-based pricing, concrete scopes, and as much pricing transparency as honesty allows. Make the work repeatable and the decision easy.