Why we publish it
A GEO company that openly documents how to build a GEO company is the most on-brand content we could write — thorough, citable, and exactly what AI answer engines reward. The handbook is simultaneously our product manual, our marketing, and our proof of competence.
Chapters
- 1. Architecture & Build System — how the site is structured, assembled, and shipped.
- 2. Content & GEO Strategy — what we publish and how we structure it to get cited.
- 3. Monetization — how the site makes money, and what we refuse to do.
- 4. Operations & Tooling — the build pipeline and the day-to-day workflow.
- 5. Distribution & Getting Found — how we earn attention with no ad budget.
- 6. Metrics & What We Track — the few honest numbers, and the vanity ones we ignore.
- 7. Productizing the Service — packaging and pricing the work so it's repeatable.
- 8. Trust, Disclosure & Ad Policy — the rules that protect our credibility.
- 9. Lessons & What We'd Change — the running retrospective, mistakes included.
New chapters land here as we build. Each documents a real part of the company, written the same way our guides are: answer first, sourced, machine-readable.