Insights
AI, the web, and what it means for your business
Analysis of the AI landscape — models, companies, search behaviour, and the structural shifts changing how people find information and make decisions online.
How AI Search Actually Works
What happens between a user's question and the answer an AI engine returns — retrieval, ranking, and synthesis explained.
AI Search Engines Compared
ChatGPT, Perplexity, Claude, and Google AI Overviews side by side — how they differ in behaviour, sources, and citation style.
How AI Is Changing Search Behaviour
Users are shifting from keyword queries to conversational questions — and expecting answers, not lists of links.
The Large Language Model Landscape
A plain-language map of the major LLMs, who makes them, and how they differ in capability and application.
How Google AI Overviews Are Reshaping Organic Traffic
AI Overviews now appear on 48% of queries and cut organic CTR by up to 58% — but cited sources recover more value than the headline numbers suggest.
AI Agents Are the New Search: What It Means for Your Content
A growing share of web retrieval now comes from AI agents operating autonomously — without a human typing a query. Here's how that changes content discovery.
Zero-Click Search and the Publisher Revenue Crisis
60% of Google searches end without a click. For ad-supported publishers, the economics of organic search have fundamentally shifted — and some models won't survive.
Underdog AI Labs with Models Worth Knowing
DeepSeek, Qwen, Mistral, Cohere, and others are closing the gap on the frontier — and leading outright on specific tasks.
LLMs Specialized for Mathematics and Formal Reasoning
The best math models in 2026 solve olympiad-level problems through extended chain-of-thought reasoning. Here's how they work and who leads the benchmarks.
LLMs and Models Specialized for Science and Research
AlphaFold 3, GNoME, FutureHouse Robin, and others are discovering materials, predicting structures, and running experiments autonomously.
Web Search APIs: The Hidden Backbone of AI Search
How LLM engines call Tavily, Exa, Brave, and Bing to search the web, and what that means for your site's data format.
Agentic Search and Query Fan-Out: How AI Agents Browse
How next-gen AI agents search recursively, decomposing complex tasks into parallel sub-queries, and how to optimize for them.