Published November 9, 2026 · LLM Results. In an October 28, 2026 post, Shashi Thakur, Google's VP and GM for Search Ads, said Google is scaling ads in AI Mode and launching multiturn ads in the United States. This page separates what Google states from what we cannot verify.
What Google Has Announced
- New markets now: Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore.
- Planned for Q4 2026: more locales, including Brazil, Mexico and the United Kingdom. Planned dates are not confirmed launches.
- United States: multiturn ads, so ads can appear on follow-up queries within an AI Mode conversation.
- Labeling: ads are labeled “Sponsored.”
Claims to Treat Cautiously
Google's post says AI Mode queries are on average three times longer than traditional searches, and that click-through rates are “already similar between sponsored and organic product list items within AI Mode.” It also says its research finds people comfortable with these ads. The post publishes no sample size, definitions or methodology for these figures, so they are company claims rather than independent evidence.
Trade coverage by PPC Land describes Google's Ads Help material as saying existing Search, Shopping and Performance Max campaigns are eligible automatically, that advertisers cannot opt out of AI Mode separately, and that AI Mode results are not reported as a separate segment. We have not independently checked those help-page details, so verify them in Google Ads before planning budgets.
What It Means for AI Search Visibility
Our inference: as paid placements spread across follow-up turns, organic citations in AI Mode may compete with sponsored results for attention, particularly for commercial queries. Google has not published data showing the effect on organic links, so we cannot say how large any shift is. Measure it on your own pages rather than assuming it.
Practical steps: track visibility for conversational, multi-step versions of your priority queries, not only the first question; keep product and service pages clear enough to be cited when a follow-up narrows the request; and, if you advertise, review how AI Mode traffic is attributed in your reporting.